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Defining luxury as an investment sector for the purposes of engineering CHIC has
required a re-evaluation of popular thinking in order to align it to the
breadth of the opportunity that exists. What constitutes the luxury sector is
constantly evolving and has different meanings in different markets and at
varying levels of society and income.
The approach taken was to look to both the essence of what constitutes luxury
and which companies are best placed to provide consistent and robust returns
against the background of a dynamic economic and demographic picture. Some of
the defining qualities being:
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Recognisable brands with strong market position and scalability
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Premium product range with high innovation potential
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Dictate price and supply high margins
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Controlled distribution
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Predictable growth supported by demographic trends
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Management competence
The result is a well diversified and well balanced portfolio of highly
successful companies who's products are not only well placed for the future but
in most cases are also household names to investors in CHIC.
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Research In Motion
4.85 %
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