Many market commentators are talking about this period being the “III industrial revolution” as a way of obviating the fundamental changes that are taking place in the world as we know it. It is a difficult claim to argue against. One has simply to consider the implications that the internet, mobile telephony and globalisation have had on all of our lives.

This “revolution” is never more apparent than when you consider the luxury sector. A combination of rapidly changing demographics, sophisticated business models and a growing population that is intent on the “nicer things in life” (and that can afford them), means that luxury must now be viewed as not only an investment sector in it’s own right but, as an essential accessory to any investment strategy.

CHIC seeks to encompass this opportunity in a way that has never been done before, taking a new approach to what luxury means and how to invest in it.