The Dominion Brand

From almost every point of view - Dominion is totally unique.

In determining a brand for Dominion, we were not just looking for something that positioned the company and our products in way that communicated our corporate values. We wanted to go further; we wanted to emphasize the style, the sophistication and innovation that are imbedded in the ethos of our business.

An iconic logo- the difference.

It is no longer enough to have a name for a product or company, in a world that is ever more competitive the creation of a logo has become an essential way of identifying companies and products. In choosing a Logo we turned back to the fundamental basis of the Dominion products:

The Delta (∆) symbol is the universal mathematical symbol for the "point of difference". For Dominion, it represents both the mathematical engineering that underpins the way our products work and the returns that we seek to achieve for our investors. The significance, however, goes beyond just our management techniques; it also applies to the company behind the products. A company that has a very progressive philosophy which has already proven itself effective and that prides itself on thinking in a way that is not limited by traditional or legacy thinking. Dominion itself is different.

Investment with Style

In one of the world’s most exciting industries which are staffed by some of the best talent, it is surprising the lack of imagination that is applied to the Investment Industry. Investors are more sophisticated than ever, better informed and in our view, correctly, more demanding of the service they receive from the professionals that look after their capital and, the way in which they receive that service.

The Dominion fund range was designed for the elite: The sophisticated, experienced and professional investors who expect the very best in terms of performance and function but also require something that is delivers more than that. Our design strategy is therefore aimed at ensuring that they experienced something special in every aspect of their investment with Dominion.

In creating a brand strategy, Dominion has been looked at from the point of view of achieving a standard of excellence that has not yet been seen in the Investment industry. While this is an easy statement to make we hope that it shows in the attention to detail has encompassed every aspect of the Dominion experience from the web site right though our literature, our objective has been clear: To ensure that what Dominion delivers is efficient, informative, stylish, but most importantly, something we, our corporate partners and our investors can take pride in and sets a new standard in the industry.